LAGOS, Nigeria
The highly anticipated Big Brother Naija (BBNaija) Season 10 is set to premiere on Saturday, July 26, and Sunday, July 27, 2025, promising viewers another season of drama, strategy, and entertainment. Organizers have announced a record-breaking ₦150 million grand prize, making this the richest season in the history of the reality TV show.
The show, which marks a decade of BBNaija’s cultural influence, will once again be hosted by the charismatic Ebuka Obi-Uchendu, who returns to anchor the live shows and evictions. The 10-week reality contest will run until Sunday, October 5, 2025, when the ultimate winner will be crowned.
Celebrating 10 Years of BBNaija
While the official theme is expected to be unveiled during the double launch weekend, early hints suggest that Season 10 will celebrate BBNaija’s legacy and connections. Organizers have teased brand-new twists, challenging tasks, and engaging surprises designed to raise the stakes beyond previous seasons.
Auditions and Housemates
Auditions for the show were held in May 2025, combining an online registration process with physical auditions across Lagos, Abuja, and Enugu. The final selection of housemates—whose identities are tightly under wraps—will be revealed live during the premiere shows.
Where to Watch
BBNaija Season 10 will air 24/7 on DStv Channel 198 and GOtv Channel 49, with highlight shows on Africa Magic Showcase and Africa Magic Family. Viewers can also stream the show live on Showmax, the MyDStv app, and the MyGOtv app.
Season 9 Recap
Last year’s season, themed “No Loose Guard”, introduced the unique twist of housemates entering as pairs before breaking into individual competition. It was ultimately won by Kellyrae, who made history as the first married housemate to claim the ₦100 million prize.
Anticipation Builds
Fans across Nigeria and beyond are eagerly awaiting the unveiling of the new housemates and the fresh dynamics of Season 10. With a record prize pot and the promise of an intense competition, BBNaija 2025 is poised to deliver one of the most exciting editions to date.