Tourism Development expert, Ikechi Uko, has described the popular Jollof Rice War as not a serious dispute, but a marketing strategy designed to push African products across the globe.
Uko, who disclosed this recently at the 5th edition of Accraweizo with the theme: ‘Seamless Travels in West Africa,’ urged film producers to always showcase African destinations while shooting their films.
Uko added that there is need to promote the pyramid tourism in the African regions so as to generate...
‘Jollof Rice War, marketing strategy to showcase Africa’ - The Nation
Uko, who disclosed this recently at the 5th edition of Accraweizo with the theme: ‘Seamless Travels in West Africa,’ urged film producers to always showcase African destinations while shooting their films.
Uko added that there is need to promote the pyramid tourism in the African regions so as to generate...
‘Jollof Rice War, marketing strategy to showcase Africa’ - The Nation